Field notes on content, brand & AI
How modern teams turn one idea into a week of posts — and let AI keep their brand consistent.
Google's Goto URL Redirects: What Small Teams and Solo Creators Need to Know
Google has confirmed deploying goto URL redirects to search results links, a measure aimed at combating evolving forms of abuse. This development has significant implications for small marketing teams and solo creators.
Read article
Maximizing Social Media Performance with Analytics Tools
Discover how social media analytics tools can help you optimize your content strategy and improve engagement on platforms like LinkedIn, Instagram, and Twitter.
Overcoming Paint Paralysis with Digital Marketing
Discover how Behr's innovative digital marketing strategies help DIYers overcome 'paint paralysis' and find their perfect hue.
Old Navy's Marketing Strategy Shift: Lessons for Small Teams and Solo Creators
Old Navy's summer traffic bust prompts a marketing strategy overhaul. What can small teams and solo creators learn from this move?
The Real Issue Behind AI Watermarks
Don't let AI watermarks scare you – your content may be the real issue
Adobe's AI-Powered Photoshop Update: What It Means for Small Teams and Solo Creators
Adobe's latest update to Photoshop incorporates more AI features, including a new 'AI Assisted Editor' interface. We explore what this means for small teams and solo creators.
AI's Newfound Understanding of Images: A Game-Changer for Marketing Teams
The latest development in AI technology is changing the way images are detected and understood, with significant implications for marketing teams.
Kohl's Customer Experience Overhaul: What Small Teams Can Learn
Kohl's recent appointment of a chief customer officer highlights the importance of a unified customer experience. Small teams and solo creators can learn from this move, especially when it comes to prioritizing customer needs.
Hugging Face's Microduck Robot: What Small Marketing Teams and Solo Creators Need to Know
Hugging Face's new robot, Microduck, is an adorable rollerskating duck that can sing and interact with its surroundings. We'll explore what this means for small marketing teams and solo creators.
Consolidating Power at OpenAI: What It Means for Small Marketing Teams and Solo Creators
OpenAI's executive exodus has significant implications for the future of AI development and the marketing landscape. Learn how it affects small marketing teams and solo creators.
Staying Relevant in Marketing: Lessons from Dr Pepper's 'Fansville' Campaign
Learn how Dr Pepper's 'Fansville' campaign stays relevant and drives outcomes, and how you can apply these strategies to your own marketing efforts.
Unlock Hidden Keyword Opportunities on Reddit
Discover how to leverage Reddit as a keyword research tool to uncover content gaps and opportunities to strengthen your search visibility.
The Shift from Google Display to Demand Gen: What to Expect
As marketers transition from Google Display to Demand Gen, they'll encounter changes in controls and capabilities. Here's what you need to know.
Martha Stewart Debunks 'Basic' Perception of Starbucks' Pumpkin Spice Latte
Martha Stewart addresses the 'basic' perception of Starbucks' Pumpkin Spice Latte in new ads, featuring actor Belmont Cameli.
Conduct a Customer Experience Audit with Social Intelligence
A customer experience audit is a structured review of how people interact with your brand across the customer journey. It examines the touchpoints and feedback that shape the experience, from initial discovery through purchase and support.
Google's AI Note-Taking App Now Allows You to Interact with Books: What It Means for Small Marketing Teams and Solo Creators
Google's AI note-taking app, Gemini Notebook, has been upgraded to allow users to interact with books, pulling information from purchased titles to generate plans, infographics, and more. This development has significant implications for small marketing teams and solo creators.
Google's Demand Gen Expansion: What It Means for Small Marketing Teams and Solo Creators
Google's Demand Gen expansion offers new tools for small marketing teams and solo creators to streamline their marketing efforts and scale their creative campaigns.
X Launches API for Business Chatbot Accounts: A Game-Changer for Small Teams and Solo Creators
X has announced the launch of an API for business chatbot accounts, enabling brands to build their own automated response agents and provide customers with 24/7 access to answers.
X Updates NFL Gametime Display to Boost Fan Engagement
X revamps its NFL Gametime display to enhance fan experience and community interaction ahead of the new season.
Google's Manual Action Policy Update: Implications for Small Teams and Solo Creators
Google's recent policy update affects how manual actions for site reputation abuse are handled in the European Economic Area, raising concerns for small teams and solo creators.
The Rise of Reddit: Understanding the Platform's Growing Influence and How to Leverage It for Your Brand
Learn how Reddit's growing influence can benefit your brand and discover practical strategies to tap into its vast user base.
YouTube Adds Amazon Affiliate Links: What It Means for Small Marketing Teams and Solo Creators
YouTube's latest update allows creators to earn commissions from Amazon affiliate links, but what does this mean for small marketing teams and solo creators?
Google Enhances Demand Gen Ads with DMs and Travel Activity Recommendations
Google has added two new features to its Demand Gen ads: DM links and travel activity recommendations. This enhancement aims to provide more engaging and relevant experiences for users.
Meta's Settlement: What It Means for Small Marketing Teams and Solo Creators
Learn how Meta's settlement will impact social media and what it means for your small marketing team or solo creation.